Highlighting Sponsors Doesn't Have to be a Snooze
So you want to highlight some of your sponsors at an event--in front of the audience--in a fun way.
The sponsors, however, are a bit dry, a bit repetitive, and the audience couldn't reasonably be expected to know anything about the particulars of their business. The important thing is having a bit more exposure.
So what do you do? A game show.
But how do you create a game show when the audience doesn't know anything about the sponsor?
With the power of info screens and piggyback questions. For instance, we had a client that wanted an energetic end to their event while featuring the sponsors in a game show format. So what we did was turned a fact or facet of the sponsor into an only-tangentially-related, fun trivia question.
Some examples.
We showed this info screen about the sponsor--an exterior company.Another info screen leading into a question...
With a fun, light-hearted trivia question that the audience had a reasonable chance at guessing or remembering.
The game proceeded like that for all the sponsors, and in the end the audience had more sponsor name recognition--but also ended the event with energy, excitement, and fun.