The 4 Stages of Learning that MUST take place at your event

In order for anyone to learn anything--from riding a bike to building a rocket to learning a new sales process--they need to go through the four stages of learning: Preparation, Presentation, Practice, and Performance.

 Most sales meetings focus on the Presentation stage exclusively... but without addressing the other 3 areas, your content will not be retained. 

See what happens when you account for some--and not ALL--of the 4 stages of learning at your event:


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7 Event Truths: #7: Audiences only care about themselves.

Wrapping up our 7 Event Truths series with the final truth:

To mitigate this:

See all the 7 Event Truths here.
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7 Event Truths: #6: Adults are kids in big bodies.

Our next installment in our popular 7 Event Truths series:

And to mitigate this:



Keep an eye out for more of the 7 Event Truths here.
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7 Event Truths: #5: All events produce an outcome.

Next in the series of 7 event truths:

And to mitigate this:
Keep an eye out for more of the 7 Event Truths here.
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7 Event Truths #4: Jan Brady was right.

The fourth in our popular 7 Event Truths series:

To mitigate this:


Keep an eye out for more of the 7 Event Truths here.
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7 Event Truths: #3: Not everyone buys into your argument.

The third in our popular 7 Event Truths series:
 Here's how to mitigate this:
Keep an eye out for more of the 7 Event Truths here.
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7 Event Truths: #2: Wandering minds are not a form of exercise.

Over the next few weeks we'll be re-posting our popular 7 Event Truths series--now in postcard-form for easy sharing. Time for event truth #2: 

Here's how to mitigate this:
Keep an eye out for more of the 7 Event Truths here.
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7 Event Truths: #1: You had the best meeting they'll never remember.

Years of experience producing brain-based events has led us to discover 7 uncomfortable event truths. For the next few weeks we'll be re-posting these 7 event truths--now in bite-size postcard form--plus strategies for how to mitigate some of these issues.

The first truth:

Here's how to mitigate this:


Keep an eye out for more of the 7 Event Truths here

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95% of your content will be forgotten 24 hours later

4 Brain-Based Event Facts (that you maybe didn't want to know):
www.live-spark.com

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The Pineapple Effect: Increasing Event Engagement in an Unconventional Way

This post isn't about some way that serving pineapple at your event can magically increase audience engagement. It'd be fantastic if a food could do that, but alas; we haven't discovered the "magic bullet"--tropical & tasty or otherwise--that replaces brain-friendly strategies for audience engagement.

Nay, this post is about a brilliant and competitive way that one division made it seem like they were having more fun at an event than the other division. The kicker? It actually helped increase their audiences' energy and engagement WITHOUT that being the intended effect.

What happened was this:

Two divisions both alike in dignity--from the same company--held separate events in a fair hotel where we lay our scene. The rooms were separated within the hotel so each group of ~200+ had their own space.

We were hired by one division to produce their event. We added in game shows, audience response activities, team activities, etc. These ran throughout the event, reinforced content, and kept the energy level going throughout the 3 days. However, at times the audience could get quite rowdy (cheering on teammates, celebrating successes, etc.). It was FUN. It was interactive. It was incredibly impactful.

The other division was overhearing our noise and becoming increasingly jealous. It wasn't disruptive, but it was noticeable. We were having fun and they weren't. What could we possibly be doing?

Then, on day 2, we started hearing cheering--at times--coming from the other room.

"Great!" we thought, "They are having an engaging event as well! I wonder what they're doing..."

The answer? Saying "pineapple".

Due to our fun, the other division made up a rule. Whenever a speaker would say "pineapple", everyone in the room would cheer--no matter what.

It seems sort of silly; they just wanted to show that they were having as much fun as we were, even though they weren't really doing anything to engage their audience.

Except...they were. Inadvertently, they were creating a mini brain-break in presentations every time they uttered the word "pineapple". The energy may not have been sustained, but it was enough to refresh the audience temporarily, and to a certain degree, and to keep them listening for the code word.

Adding in consistent interaction throughout an event is better than a quick trick...but maybe if you're in a bind...try saying "pineapple".
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